It’s an effective to reach new fans, but has room to improve with targeting and measurement…
Category: Podcasts
From Afterthought To Action Transforming Ad Effectiveness Measurement
Up until now, the tools available to marketers to show which campaign tactics and platforms are…
Upfront boost for podcasts
In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck…
‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events
Tech publisher VentureBeat found itself in a situation familiar to many publishers with events businesses at…
Shifting Consumer Behavior in the Era of ‘It Depends!’
eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer…
The Ad Platform: Messaging to Consumers in a COVID-19 Reality
The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic.…
Podcast Listens May Be Down for Now, but Advertisers Can Still Find Opportunity
The pandemic has led to decreased daily commutes nationwide, which has affected podcast listens and downloads.…
Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’
Verizon Media’s value to Verizon itself isn’t just as a media arm that can send user…