Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

In media, the need to adopt new technology is an omnipresent pressure and one that leaves…

Programmatic Media Fuels UK’s Digital Media Quality

Programmatic buys in the UK surpassed global averages across desktop display, video, mobile web display, mobile…

Content creators: Here’s how to monetise digital content effectively

Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital…

What are the alternative options with the impending demise of the third party cookie?

Google’s announcement that it will phase out the third-party cookies on Chrome browsers by 2022 has…

Traffic Apex For Publishers Obsctruced By Short Term Planning By Advertisers

According to Rakuten Advertising’s Road to Recovery, 44% of publishers anticipate traffic levels for 2020 surge…

Data and targeting efficiencies drive programmatic ad spend growth

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top…

Programmatic buys fuel boost to UK digital media quality

UK programmatic buys outperformed global averages across desktop display, desktop video, mobile web display and mobile…

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to…

Intelligent automation: Helping large businesses scale their marketing efforts

Artificial intelligence and machine learning have captured a lot of attention in recent years but they’re…

How To Own Data And Measure Performance In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the…

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to…

Acing Seamless Consumer Journey Beyond Marketplaces

Making the path to purchase for consumers easier is the end goal of all the marketers.…