From promise to reality: Why CTV should be front of mind for marketers

Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into…

Even amid chaos, don’t deny the long term

Budget decisions should support strategy. Even in uncertain times don’t forget the wise words of A.G.…

4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s an effective to reach new fans, but has room to improve with targeting and measurement…

HOW TO RESET YOUR MARKETING STRATEGY IN THE POST-CRISIS WORLD

Pandemic. Lockdowns. Work from home. Rollercoaster economy. Social upheaval. Contact-free shopping. Social distancing. Masks. Take a…

‘A healthy rebound’: Programmatic rally continues for publishers

The optimism many publishers felt about their programmatic advertising prospects last month may have been well…

From Afterthought To Action Transforming Ad Effectiveness Measurement

Up until now, the tools available to marketers to show which campaign tactics and platforms are…

Upfront boost for podcasts

In another sign of the growing maturity of the podcast market, Omnicom Media Group has struck…

‘Virtual events can be more valuable’: How VentureBeat kept sponsorship revenue on par with in-person events

Tech publisher VentureBeat found itself in a situation familiar to many publishers with events businesses at…

Shifting Consumer Behavior in the Era of ‘It Depends!’

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer…

The Ad Platform: Messaging to Consumers in a COVID-19 Reality

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic.…

Podcast Listens May Be Down for Now, but Advertisers Can Still Find Opportunity

The pandemic has led to decreased daily commutes nationwide, which has affected podcast listens and downloads.…

Verizon Media CEO Guru Gowrappan: ‘The ad market is not going away’

Verizon Media’s value to Verizon itself isn’t just as a media arm that can send user…