What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

In media, the need to adopt new technology is an omnipresent pressure and one that leaves…

Programmatic Media Fuels UK’s Digital Media Quality

Programmatic buys in the UK surpassed global averages across desktop display, video, mobile web display, mobile…

Post-Covid, brands must reassess the power of programmatic advertising

Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost…

Engagement-based Metrics to be Shifted by Programmatic

In the present economy, where the budgets are tighter, brands are relatively more observant about the…

Content creators: Here’s how to monetise digital content effectively

Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

What are the alternative options with the impending demise of the third party cookie?

Google’s announcement that it will phase out the third-party cookies on Chrome browsers by 2022 has…

Traffic Apex For Publishers Obsctruced By Short Term Planning By Advertisers

According to Rakuten Advertising’s Road to Recovery, 44% of publishers anticipate traffic levels for 2020 surge…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

Data and targeting efficiencies drive programmatic ad spend growth

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top…

Programmatic buys fuel boost to UK digital media quality

UK programmatic buys outperformed global averages across desktop display, desktop video, mobile web display and mobile…