Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

In media, the need to adopt new technology is an omnipresent pressure and one that leaves…

Content creators: Here’s how to monetise digital content effectively

Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital…

Even amid chaos, don’t deny the long term

Budget decisions should support strategy. Even in uncertain times don’t forget the wise words of A.G.…

Tips For SSPs and DSPs To Prepare For The Future Of Programmatic OTT

OTT industry is prepping for improvements as it’s gaining popularity since improvements will need to be…

Traffic Apex For Publishers Obsctruced By Short Term Planning By Advertisers

According to Rakuten Advertising’s Road to Recovery, 44% of publishers anticipate traffic levels for 2020 surge…

Publishers and ad tech vendors find Google’s new ‘Limited Ads’ feature to be, well, limited

Earlier this summer, Google began speaking to its publisher clients about a new feature called “Limited…

4 Things Marketers Should Keep in Mind About Podcast Advertising

It’s an effective to reach new fans, but has room to improve with targeting and measurement…

The case for OOH ads picks up in India as road traffic rises

After a huge fall off in road traffic during India’s lockdown, new data suggests travel times…

‘A healthy rebound’: Programmatic rally continues for publishers

The optimism many publishers felt about their programmatic advertising prospects last month may have been well…

Publishers Looking For Ad Revenue Growth In Contextual Ad Targeting

Publishers are soon beginning to use contextual data tools wisely to have more control over their…

Testing Ad Exchanges For Performances

Now, more than ever, advertising ROI has become of extreme importance. In the pre-pandemic world, marketers…

Consolidated Data – Important in Examining Consumer’s Changed Behaviour

It’s been a difficult time for marketers to cope up with the changing preferences recently since…