Engagement-based Metrics to be Shifted by Programmatic

In the present economy, where the budgets are tighter, brands are relatively more observant about the…

The future of social selling and marketplaces is today; how can brands leverage this opportunity?

In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click,…

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US…

3 Ways To Make Your Data Work Harder

Once upon a time, data was misunderstood. To drive business companies hungrily collected all the data…

Data Opportunities And Privacy Concerns In Marketing

As per data from Infosys published in October 2019, executives across the globe were looking to…