Post-Covid, brands must reassess the power of programmatic advertising

Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

Testing Ad Exchanges For Performances

Now, more than ever, advertising ROI has become of extreme importance. In the pre-pandemic world, marketers…

Digital Ad Spending in Latin America Is Growing Despite Market Volatility

Widespread social unrest and economic volatility during H2 2019 greatly disrupted market dynamics in several countries…

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to…

Retail Sales in Spain Will Fall Nearly 13% in 2020, the Biggest Drop in Western Europe

The pandemic has hit Spain hard, affecting all industries within the country, particularly retail. Retail sales…

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

After our February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US…

How brands are fusing IT and marketing to create personalized customer experiences

Brands have displayed rapid innovation over the past few years, building pop-up stores seemingly overnight to…

‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec

In recent years, the ad industry has put some more of a focus on diversity when…

3 Ways To Make Your Data Work Harder

Once upon a time, data was misunderstood. To drive business companies hungrily collected all the data…

Data Opportunities And Privacy Concerns In Marketing

As per data from Infosys published in October 2019, executives across the globe were looking to…