What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

Publishers and ad tech vendors find Google’s new ‘Limited Ads’ feature to be, well, limited

Earlier this summer, Google began speaking to its publisher clients about a new feature called “Limited…

The case for OOH ads picks up in India as road traffic rises

After a huge fall off in road traffic during India’s lockdown, new data suggests travel times…

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to…

HOW TO RESET YOUR MARKETING STRATEGY IN THE POST-CRISIS WORLD

Pandemic. Lockdowns. Work from home. Rollercoaster economy. Social upheaval. Contact-free shopping. Social distancing. Masks. Take a…

Six examples of in-store technology innovations for the Covid-19 era

Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19…

How to refresh your target segments

Updating your existing target segments is a simple, cost-effective way to enrich your understanding of your…

Retail Sales in Spain Will Fall Nearly 13% in 2020, the Biggest Drop in Western Europe

The pandemic has hit Spain hard, affecting all industries within the country, particularly retail. Retail sales…

Instagram Is on Pace to Overtake Twitter as a News Source

A similar percentage of users now turn to Instagram for news as they do Twitter, according to new…

Stats roundup: coronavirus impact on marketing, ecommerce & advertising

The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to…