Test drive your tech: why a lack of A/B testing leaves money on the table for publishers

In media, the need to adopt new technology is an omnipresent pressure and one that leaves…

Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change

In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against…

From promise to reality: Why CTV should be front of mind for marketers

Connected TV offers advertisers born and raised on digital a highly targeted and cost-effective way into…

Engagement-based Metrics to be Shifted by Programmatic

In the present economy, where the budgets are tighter, brands are relatively more observant about the…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

What are the alternative options with the impending demise of the third party cookie?

Google’s announcement that it will phase out the third-party cookies on Chrome browsers by 2022 has…

Curated Marketplaces Paves Way For Transparency – Future Of Programmatic

The programmatic industry has always faced problems with transparency since it came into being because of…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

Data and targeting efficiencies drive programmatic ad spend growth

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top…

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to…

AI for programmatic is great – but tragedy shows us why human judgement remains vital

Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell…

Programmatic Technology For Luxury Brands

Programmatic Technology For Luxury Brands Fabricating seamless customer experience and revenue generation is almost everything for…