Engagement-based Metrics to be Shifted by Programmatic

In the present economy, where the budgets are tighter, brands are relatively more observant about the…

What is the future of programmatic media buying?

Programmatic media buying is on the verge of a new era built on collaboration. This was…

What are the alternative options with the impending demise of the third party cookie?

Google’s announcement that it will phase out the third-party cookies on Chrome browsers by 2022 has…

Reaching high net worth individuals through programmatic

What is programmatic advertising? Simply put, programmatic advertising is the automated buying and selling of digital…

Tips For SSPs and DSPs To Prepare For The Future Of Programmatic OTT

OTT industry is prepping for improvements as it’s gaining popularity since improvements will need to be…

Curated Marketplaces Paves Way For Transparency – Future Of Programmatic

The programmatic industry has always faced problems with transparency since it came into being because of…

Programmatic has moved from the margins to the mainstream. Will it stay there?

It used to be a way to move unsold inventory but programmatic is now the industry’s…

‘Things feel like they are rallying’: TV adspend set to begin recovery in October

Within a few weeks of seeing ‘bleak’ forecasts for the end of 2020, buyers and broadcasters…

Data and targeting efficiencies drive programmatic ad spend growth

New research into programmatic advertising spend has shown revenues grew by 23% in 2019 to top…

Programmatic buys fuel boost to UK digital media quality

UK programmatic buys outperformed global averages across desktop display, desktop video, mobile web display and mobile…

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to…

Advertisers Relying On Digital Publishing Strategies

Brands will have to face the challenge to reexamine their targeting and ad strategies even before…