Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost…
Category: Brands
Engagement-based Metrics to be Shifted by Programmatic
In the present economy, where the budgets are tighter, brands are relatively more observant about the…
Tips For SSPs and DSPs To Prepare For The Future Of Programmatic OTT
OTT industry is prepping for improvements as it’s gaining popularity since improvements will need to be…
Programmatic has moved from the margins to the mainstream. Will it stay there?
It used to be a way to move unsold inventory but programmatic is now the industry’s…
AI for programmatic is great – but tragedy shows us why human judgement remains vital
Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell…
The case for OOH ads picks up in India as road traffic rises
After a huge fall off in road traffic during India’s lockdown, new data suggests travel times…
HOW TO RESET YOUR MARKETING STRATEGY IN THE POST-CRISIS WORLD
Pandemic. Lockdowns. Work from home. Rollercoaster economy. Social upheaval. Contact-free shopping. Social distancing. Masks. Take a…